Whenever you watch a movie, what are some of the things you think about? 

You may think about the story and how it will end. The talented actors and their compelling performances. The special effects that add flare and magic to each scene. The cinematography and scenery that leave you in awe. The musical scores that incite all kinds of emotion in you. 

You see all these things, but have you ever stopped to think about what goes on BEHIND THE SCENES? 

The minds behind the storyline. The script writers who provide the acting material. The teams that create and generate the special effects. The cameramen and videographers who film the majestic sceneries. The musicians who compose and play the impactful cinematic soundtracks. 

All of these things that go on “behind the curtain” are what truly make a movie into a movie!  

It’s so easy to pay attention to the end result without even giving a thought to what went on behind it. But one thing is sure: it pays to know what works in the background to better understand how and why things work the way they do. 

Take, for example, the health-boosting elderberry. 

Elderberry—one of the world’s most healing plants. 

In folk medicine, the dark purple elderberry (Sambucus nigra) has been known to treat many diseases and ailments. Elderberry has been proven to address many health concerns, such as respiratory ailments, colds, cardiovascular diseases, diabetes and obesity.  

Moreover, the berry contains various antibacterial, antiviral, and anti-inflammatory properties that allow it to protect and strengthen the immune system. 

But while elderberry works wonders on the body, what in particular accounts for its health-boosting, immunity enhancing properties? 

What’s behind the many health benefits of elderberry? 

Among berries, the elderberry measured as one of the highest in antioxidant power. Antioxidants help to protect your cells from oxidative stress, a cell-damaging process caused by free radicals. 

Many of elderberry's health benefits can be attributed to a key antioxidant called ANTHOCYANIN. 

Anthocyanin, found in elderberries in high amounts, is what gives the berry its characteristic dark purple color. In fact, anthocyanin is responsible for the red, purple, and blue colors in many other fruits, flowers, and vegetables. 

In addition to being a colored pigment, anthocyanin contains many medicinal properties that yield various therapeutic effects and health benefits when consumed in eating edible plants: 

Strong antioxidant that provides the vitamins, minerals, and proteins needed to combat free radicals 

Has antimicrobial, anti-inflammatory effects that strength immunity and reduce pain 

Improves eyesight and neurological health 

Lowers blood pressure and improves cholesterol and blood sugar levels 

Inhibits the growth of cancer cells and formation of tumors 

Lessens the risk of cardiovascular diseases 

Prevents diabetes and obesity 

The Compound “Behind the Curtain” 

Getting your fill of fruits and vegetables containing anthocyanin may help boost your overall health and immunity, thanks to all its nutrient-rich, antioxidant qualities. 

Isn’t it amazing to know that this whole time, anthocyanin was the one working behind the scenes in all your elderberry products and supplements? 

Feel better than you’ve ever been…get a dose of ANTHOCYANIN!